William Hill is one of the most trusted and respected brands in the world of online gaming. It was founded in 1934 and is one of the largest chains of high street betting shops in the UK. In our opinion they offer a high quality product and we warmly recommend you to open an account with William Hill.
Security of Funds
William Hill holds licenses from both the UK Gambling Commission for customers in Great Britain and the Gibraltar Gambling Commissioner for most other customers. It was publicly listed on the London Stock Exchange in 2002 under the trading symbol WMH. An examination of their financial reports confirms their robust business model and substantial financial resources, sufficient to well cover player funds. This virtually eradicates any concerns associated with keeping funds with William Hill. Drawing from personal experiences, our extensive network, and past grievances related to William Hill, we confidently assert that customer funds are exceedingly secure with the company.
Range of Odds
William Hill presents an extensive offering for major sports, prioritizing sports closely tied to the British Isles due to its British origin. This emphasis is particularly evident in their Horse Racing product, which stands out as exceptional for British and Irish customers. While their sports betting product is top-notch, particularly in soccer, and includes a diverse array of niche sports, their Live Betting feature, while impressive, trails behind industry leaders.
Market Quality
The theoretical profit margins set by William Hill, ranging from 4-6% for 1×2-market in prominent soccer leagues to 5-6% for ATP and WTA tennis, result in odds that may not be the most enticing for bettors. On the upside, their betting limits for major sports and leagues are highly favorable. Surprisingly, their initial betting limits are relatively consistent across different regions, setting them apart from many UK-centric bookmakers. This fairness extends even to regions that typically receive less favorable treatment from other betting operators, making William Hill an inviting option.
Payment Methods
William Hill excels in payment efficiency, outperforming even traditional banks. Swift withdrawals, a streamlined verification process, and a reasonable 1x turnover requirement are notable advantages. Once an account is fully verified, popular payment methods such as Skrill (1 day), Neteller (1 day), PayPal (1 day), bank transfers (5 days), and credit/debit cards (3-5 working days) offer rapid processing times. Notably, deposits and withdrawals incur no fees.
Customer Support
In line with a common trend, larger companies often exhibit weaker customer support. William Hill adheres to this pattern to some extent, although the scale of shortcomings remains limited. They provide 24/7 multi-language support via email, live chat, phone, fax, and traditional mail. While phone support yields the quickest response, it's worth noting that complex issues might not be fully resolved through this channel.
User-Friendly Interface
William Hill has embraced a significantly improved layout, outshining its previous version. Enhanced usability and a faster user experience are immediately evident. Rigorous testing has verified the commendable performance of William Hill's website, boasting an In-play section for live betting and a robust mobile version. A comprehensive FAQ and a "search bets" function contribute to quicker and easier betting. The inclusion of a potent cash-in feature enhances the experience, aiding in securing profits or minimizing losses. The overall layout is intuitive and user-friendly, and supplementary features like podcasts, live streaming, and radio broadcasts enrich the user journey. The platform is available in approximately 11 languages.
Bonuses
William Hill fulfills the standard set of bonuses expected from bookmakers, including a welcome bonus, reload bonus, free bets, and regular promotions for registered players.
Sustainability
Similar to most bookmakers, William Hill implements limitations on winning customers. However, their approach varies based on the type of winning customer. While they are wary of customers engaging in arbitrage betting, those who win without such tactics have more favorable prospects with the company. Nevertheless, it's reasonable to anticipate account limitations or closures if consistent success occurs in sports where the company is unwilling to bear significant risks. Leveraging their risk management expertise and substantial operations, William Hill often opts to limit, rather than terminate, winning customers in a sensible manner.